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In a statement sent to HuffPost Entertainment, HMV says it was not behind the sticker. “Someone went into one of our stores and put the stickers on,” HMV representative Gennaro Castaldo told The Huffington Post in a statement. “We spotted and removed them quickly but before we could do so the person circulated a photo to media.”

But in a recent twist, HMV says the sticker may have helped promote Fortune, Brown’s album. A representative of the company tells NME: “I guess they got their point across pretty effectively – with widespread coverage around the world, though, by the same token, quite a few more people now know there’s a new Chris Brown album out.”

As for who slapped on the stickers in the first place? No one knows for sure, but NMEnotes that the Cambridge University Student Union Women’s Campaign was first to tweet a photo of the altered albums.

This story can be found entirely Here.

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