(Rihanna tweets a picture of Stefan Heidenreich the new head over at Nivea. Showing she of course has no FU$ks to give)

Rihanna and famed beauty brand Nivea have parted ways, reportedly due to the pop star’s sultry image and “party girl” ways. Nivea’s new boss Stefan Heidenreich — who runs its parent company, Beiersdorf — announced that the Barbadian princess is a no-go.

“I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability,” Heidenreich was quoted as saying to the Daily Mail. He later added that Rihanna’s ads from last year should never have been aired. Rihanna’s response to the drama? Posting a headshot of Heidenreich on Twitter with the words, “No caption necessary.”

When Nivea originally announced its partnership with Rihanna last year, representatives said that the company was very excited to be teaming up with a “global music sensation.” Oh how quickly things can change in the fashion industry!

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