Provocative pop star Pink is the new face of CoverGirl Cosmetics. The brash vocalist known for her tough-girl image and straight talk was unveiled as the cosmetics giant’s new face on Monday. She joins the likes of Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah who have lent their celebrity to CoverGirl products in the past. Pink called it an “honor” to join the women who came before her in a statement. She added that she had a lot to celebrate with the upcoming release of her new album “The Truth About Love,” saying “the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

CoverGirl also called Pink a powerful role model and “an advocate of individualism and making no apologies for who you are.” The company says Pink’s energy and confidence makes her an “awesome addition” to the CoverGirl family. Pink’s new album, “The Truth About Love,” is due out September 18th.

Also On RadioNOW 100.9: