Think you might want to go to the Big Game? To get the lowest price on the resale market, you may want to wait until the last minute.
Data from the resale site StubHub.com for the past two tickets indicates that prices spike just after the conference championship games, once fans know if their team has advanced. Prices then fall, precipitously, as game time nears and sellers become nervous about being stuck with unsold tickets.
“This is a window into how markets operate,” said David Harrington, an economics professor at Wesleyan University whose class lessons include examining Super Bowl ticket data.
As of Wednesday, several thousand tickets were available for this year’s Super Bowl, on Feb. 4 in Indianapolis. Asking prices started at $2,099. If the past two are any guide, the peak number of transactions will occur on Monday, when the winners of the 49ers-Giants game and the Ravens-Patriots game are known.
Last year, the lowest price on that Monday was $2,500, with the median nearly $3,000 for about 570 tickets sold for the Super Bowl between the Green Bay Packers and the Pittsburgh Steelers. But on the Thursday before the game, the lowest price had dipped to $1,500, and the median was close to $2,600 for the almost 180 tickets sold that day.
The year before, when the New Orleans Saints beat the Indianapolis Colts, the pattern was similar. On the Monday after the conference championships, the lowest price was a shade under $1,700 with a median of almost $2,200 for close to 600 tickets sold. By Super Bowl Sunday, the low had plunged to $795, with a median closer to $1,700 for about 370 tickets sold.
If the Giants advance to the Super Bowl, their fans might have more competition than others. Resale data suggests that buyers typically come from the states with competing teams, the region where the Super Bowl is being played and the wealthy metropolitan regions of New York and Washington.