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Indy Star reports that one second of advertising during the Super Bowl this year will cost an average of $116,666. According to CNBC’s Darren Rovell, that would have bought you 15 seconds in 1967, the year of the NFL’s first Super Bowl.

More from Rovell: the average cost for a 30-second spot has increased 154 percent since 1994, factoring in inflation.

But any company after a spot on NBC during this year’s game is out of luck. Ad time for the Feb. 5 broadcast is sold out, and has been for more than 39 days, Seth Winter, senior vice president of sales and marketing at NBC’s sports group, told USA Today’s Bruce Horovitz.

All of the 30-second slots for the game, which sold out for a record $3.5 million apiece, were gone by Thanksgiving, Winter said. What’s more, they have shattered any recent revenue stories in regards to the Super Bowl.

Some time slots even sold for as high as $4 million. And though the game is sold out, some spots are still available for NBC’s pregame show.

“There are the usual companies that have supported it in the past,” Winter said. “Automotive will be very healthy. Beverages will be very healthy. The movie and snack category continue to be healthy. There will be a few new players and some who have been there, who won’t be there.”

More Indianapolis  Super Bowl News is here…

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