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Deer Creek was changed to “Verizon Wireless Music Center”, the late Hoosier Dome was renamed the “RCA Dome” before it was deflated and destroyed.  Now we must re-train our brains to no longer see shows at the Murat Theatre.

The Murat Centre is being renamed the Old National Centre.  Really?

Am I the only one who things re-naming a venue something lame like “Old National Centre” doesn’t raise brand awareness for the bank that bought the rights?  Seems to me like the bank should do a better job of marketing and advertising their brand rather than putting it in giant letters on the side of a building.  I get places like “Lucas Oil Stadium”, or “Conseco Fieldhouse”…but what happens when those contracts run out?  How long until the Colts start playing on “Frosted Flakes Field”?  Or the Pacers suit up and battle the Lakers in “Frito Lay Fieldhouse”.  It all seems silly to me.

If your brand is weak, look at your advertising people – don’t plaster your name over a local landmark.  Take some accountability for your ad agency.

Old National Bank, based in Evansville, acquired the naming rights in a three-year deal with Live Nation, which runs the venue, according to an e-mail employees received Monday. The companies will formally announce the deal at a press conference Tuesday.

It’s uncertain how much Old National paid for the naming rights for the venue, which has a 2,500-seat performing arts center and an 1,800-seat concert hall.

The Murat is more than a century old and is home to a variety of performances from comedy shows to Broadway musicals. Upcoming shows include rock group Train, country singer Randy Travis and “Jersey Boys,” a Broadway musical.

Will they also become the “Old National Shriners” club too?  Jeebus.

[Source: w/ comments from Riggs]

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