We know Justin Bieber is pretty popular these days—OK, he’s the most famous 16-year-old in the whole entire world—but does he have more power than the president of the United States?

He sorta does…

Jon Chu, director of Bieber’s new musical documentary feature film, Never Say Never, says his parents’ Palo Alto, Calif, restaurant Chef Chu’s experienced quite the healthy jump in business after he brought the pop singer in for dinner.

“We ate, took pictures, and now since his picture’s been up, business has gone up—like 20 percent!” Chu told me earlier today before a special screening of the flick in NYC. “We have presidents that have been at the restaurant…but it’s Justin Bieber that’s actually increased business.”

Chu said Bieber let the cameras roll on almost everything in his life. But getting his famous locks styled was one of the few things that was completely off limits.

“They call it magic, and I couldn’t see the magic,” Chu said with a laugh. “I wasn’t allowed to shoot him getting his hair done. I could see before. I could see after. But I couldn’t see him actually putting it together. I don’t know how they do it. They say it’s magic. They close the door and that’s that.”

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