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The jokes are on David Hasselhoff — and this time he’s laughing.

The 58-year-old “Baywatch” star is the subject of a Comedy Central roast that was taped Sunday and scheduled to air Aug. 15. Apparently, no subject was off limits, including Hoff’s infamous cheeseburger video, in which the star is seen shirtless in a drunken stupor struggling to eat a Wendy’s cheeseburger off his hotel room floor.

“How do you make jokes about a joke? How do you embarrass a man who so thoroughly embarrasses himself?” comedian Seth MacFarlane, the roast host, said in his opening salvo. “How do you put someone down when they are already lying shirtless on the floor?”

Even Hoff’s “Baywatch” co-star Pamela Anderson, a known vegan and animal rights’ activist, piled on the insults.

“David, I have to say, when I saw the video of you lying on the floor — drunk, broken down, cheeseburger meat falling from your mouth — I felt so sad,” said Anderson. “For that cow.”

Up to now, Hasselhoff has said little about the 2007 video shot by his daughter Taylor Ann and later posted on the Internet, or his reported alcohol relapses.

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