Well this sure didn’t take long. Kylie Jenner has officailly turned the “RIIISE AND SHIIINNEE” meme into merchandise available on KylieJennerShop.com. A move from the mind of a billionaire (and momager Kris Jenner I’m assuming). Did you really think Kylie Jenner wouldn’t try and secure the bag on this?! The hoodies come and black and white and are $65 each.

“Rise and shine” originated from Kylie’s “Official Kylie Cosmetics Office Tour” vlog. The memes have been endless on social media. Even Ariana Grande had some fun sampling the “tune.”

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