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New year, same concept…and it’s still JUST as priceless.

For the 5th straight year, Jimmy Kimmel convinced hundreds of parents to lie to their children’s faces about eating all their Halloween candy—and then capture the magic on video.

Some kids caught on, some were strangely understanding…but for the most part, there were once again epic meltdowns that are instant YouTube GOLD.

Check out the video below:

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