Listen Live Graphics (Indy)

And to think…I used to be a Hulkamaniac. SOURCE

Pro wrestling legend and reality star Hulk Hogan is suing Post, the maker of Cocoa Pebbles, after noticing that the villain in a recent commercial bears a striking resemblance to his own iconic persona. The commercial stars the cereal’s animated mascots from “The Flintstones” going up against said competitor, which the lawsuit says goes by the name of “Hulk Boulder.” According to a Tampa Tribune report, Hogan contends he used the name “Hulk Boulder” early in his career before wrestling promoter Vince McMahon decided he should have an Irish name. (A visit to Hogan’s Wikipedia page revealed one of his early aliases as “Terry Boulder”, but there’s no mention of a “Hulk Boulder”.)

In the commercial, called “Cocoa Smashdown,” Boulder is depicted with Hogan’s trademark yellow-blond hair and handlebar mustache. Boulder is conquered by Pebbles and Bamm-Bamm, and falls to “little pieces” in the ring.

Hogan claims Post cereals is using his likeness without his permission — and that, in fact, they never even asked his permission. He claims that he brought his concerns to the company’s attention in August, but Post continued to run the ads.

**If you listen really closely, it sounds like the announcer says “Bulk Boulder,” which would probably get the lawsuit thrown out entirely. But if you’re Post, couldn’t you have just changed his hair color and avoided this altogether?