Well, I always wondered how Direct TV and Rob Lowe got away with these ads. Looks like the paperwork is in and the “lesser Rob Lowe” characters are out! Check out this excerpt from Tony Maglio’s Yahoo article.
Don’t be like DirecTV, the Better Business Bureau’s National Advertising Division (NAD) says.
The watchdog group has recommended that DirecTV discontinue its popular Rob Lowe ads, which feature the handsome actor taking on what the commercial group called “one of several odd or awkward alter-ego characters.” The ads that always end with Lowe’s spoken tagline, “Don’t be like this me — Get rid of cable and upgrade to DirecTV,” may not be long for your small screen, thanks to a complaint filed by cable provider Comcast Corporation.