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Ladies stand up…and LOVE yourself, no air-brush needed. (*YAY!*) That’s the message tone lingerie company is sending with their newest ads.

This is hands-down the best thing I have seen all day.

Here’s the scoop:

The Aerie Real campaign is aimed using models who haven’t been digitally enhanced.

The Aerie Real campaign is aimed using models who haven't been digitally enhanced.

3. The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves.

The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves.

5. The lingerie brand, American Eagle’s sister store, is aimed at young women, in the hope they’ll have a better sense of body confidence from the campaign.

The lingerie brand, American Eagle's sister store, is aimed at young women, in the hope they'll have a better sense of body confidence from the campaign.

8. And while Aerie’s models are gorgeous women without Photoshop, it probably sends a better message than the alternative…

Lingerie Brand Aerie Isn't Retouching Its Models With Photoshop For Its New Ad Campaign
Now  THIS is something I can stand behind.
So…any of my ladies out there wanna go lingerie shopping to support the cause? :)

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