Lady Gaga has been stripped of 156 million YouTube views after the site cleared out stats it deemed dummied up by hackers and viewcount generators.
The development comes one month after the YouTube pages of Sony and Universal lost 2 billion YouTube views, largely because YouTube decided that videos migrated to the company’s VEVO pages were “dead videos”. While a small portion of the views stripped from Sony and Universal were due to what YouTube calls “de-spamming the data,” the vast majority were taken away as a result of Sony, Universal and EMI’s decision to bet on VEVO.
As NME notes, VEVO is owned by Sony and Universal Music Group.
Other artists affected by YouTube’s housekeeping include Beyonce, Michael Jackson and Chris Brown. At the time of the original clean-up, singer Leona Lewis lost 24 million views.
In July 2011, Lady Gaga’s YouTube account was suspended and promptly restored. Though Google (which owns YouTube) declined to comment, a notice on her channel read that it was guilty of “multiple or severe violations of YouTube’s copyright policy.”
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