And I’m excited!! I . . I mean we can expect an endless amount of Pepsi commercials and I’m sure her face on the side of a Pepsi can. Does this mean I have to take up drinking pop again? – Reka

The New York Times is reporting:

“Pepsi embraces creativity and understands that artists evolve,” – Pepsi

Beyoncé said in a statement – “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group

FOR its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business. In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

– Read the full story for NY Times

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