Pretty soon, you may be able to go from watching the latest viral video to a live NBA game without changing websites. Google announced today that its YouTube property is looking to stream live National Basketball Association (NBA) and National Hockey League (NHL) games later this year.
Google says that they hope to have the games available in the second half of the year, though it’s currently not known if the streams will be restricted by territory.
Adding live sports broadcasts may help YouTube expand revenue by keeping viewers on its site longer to woo more advertisers. YouTube’s contract to show cricket from the Indian Premier League, which gives the Google unit a share of ad revenue from games and the league’s website, brought in 55 million visits from more than 250 countries, Gautam Anand, Google’s director of content partnerships for Asia Pacific said.
“It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” Anand said. “We have ongoing conversations with pretty much everyone.”