Not surprisingly, the hottest celebrities in music – Justin Bieber, Eminem and Lady Gaga – are driving oddsmakers and other “experts” in predicting who might win Grammy Awards on Sunday in the most-hyped categories.
Klout, which bills itself as “the company that rates social media influence,” just released its list of artists likely to win Grammy Awards based on their Klout scores.
By the way, in Klout’s view, uber-popular teen pop singer Justin Bieber, star of the new “Never Say Never” concert documentary that opens in theaters today, ranks as the most influential person on Twitter.
Consequently, Klout predicts Bieber will win the best new artist Grammy on Sunday, outpacing the other nominees: Drake, Florence + The Machine, Mumford & Sons and Esperanza Spalding.
Bieber also gets the nod from BetUS.com which has posted his odds of winning the award at 10:11 (with Florence + The Machine next at 7:4).
Meanwhile, both have Detroit rapper Eminem winning record of the year for the song, “Love the Way You Lie.” Eminem just made a splash by starring in a critically acclaimed Chrysler 200 commercial set in Detroit that debuted during the Super Bowl (with West Michigan’ own Kevin Yon doing the voiceover).
Klout picked Lady Gaga to snag album of the year and best female pop vocal performance honors.
Lady Gaga, who plays Grand Rapids’ Van Andel Arena on March 1, also will be featured on “60 Minutes” Sunday prior to the 8 p.m. Grammy Awards show on CBS, an appearance that already has garnered headlines for the pop singer saying things like, “I’m not a vomit-in-the-club kind of girl.” Her new single, “Born This Way,” was released earlier today.
Here’s the list of Grammy winners predicted by Klout:
– Record of the Year: Eminem
– Album of the Year: Lady Gaga
– Best New Artist: Justin Bieber
– Best Female Pop Vocal Performance: Lady Gaga
– Best Male Pop Vocal Performance: Bruno Mars
– Best Metal Performance: Iron Maiden
– Best Female R&B Vocal Performance: Monica
– Best Male R&B Vocal Performance: Usher
– Best Rap Solo Performance: Kanye West
– Best Rap Album: Drake
Here are the Grammy odds posted by analysts at BetUS.com:
Best New Artist
Justin Bieber 10:11
Drake 5:1
Florence & The Machine 7:4
Mumford & Sons 3:1
Esperanza Spalding 13:2
Song Of The Year
“Beg Steal or Borrow” (Ray LaMontagne) 3:1
“F*** You” (Cee Lo Green) 3:2
“The House That Built Me” (Miranda Lambert) 3:1
“Love The Way You Lie” (Eminem featuring Rihanna) 3:1
“Need You Now” (Lady Antebellum) 7:2
Album Of The Year
“The Suburbs” (Arcade Fire) 4:1
“Recovery” (Eminem) 1:2
“Need You Now” (Lady Antebellum) 10:1
“The Fame Monster” (Lady Gaga) 5:2
“Teenage Dreams” (Katy Perry) 7:1
Record Of The Year
“Empire State Of Mind (Jay Z & Alicia Keys) 22:17
“Nothin’ On You” (B.o.B featuring Bruno Mars) 5:1
“Love The Way You Lie” (Eminem featuring Rihanna) 1:1
“F*** You” (Cee Lo Green) 6:1
“Need You Now” (Lady Antebellum) 5:1
